Nestled in the heart of the historic Frenchtown neighborhood, Juiced Wheels has recently relocated from St. Peters, infusing its passion for e-bikes into a vibrant new locale. Offering affordable sales, services and tours, the shop caters to both residents and visitors within the 370 Valley and beyond.
"We started the business on paper in November 2020, but we actually started a physical presence about September 2021," shared Brett Bartrum, co-owner of Juiced Wheels with his wife Mandy Bartrum—reflecting on the journey's origins.
The genesis of their interest in e-bikes traces back to Mandy's pursuit of outdoor activities while living in Denver. "Mandy started doing a lot of yoga and indoor cycling classes and she wanted to start doing actual biking.” Initially skeptical of traditional biking due to its physical demands, they explored e-bikes as a viable alternative. "I started doing some research and I landed on e-bikes as maybe an option." The allure of e-bikes quickly captivated them, leading to a deeper dive into understanding their mechanics and technology.
"Our background played a significant role in our journey.” With Mandy’s expertise in healthcare and nursing and Brett’s background in IT, they merged their skills to embark on the e-bike venture.
Frenchtown's charm and reputation as an up-and-coming locale drew Juiced Wheels to the area. "We have loved the Frenchtown area for a while and see it as an up-and-coming location,” Brett and Mandy stated. The shop's ideal location, coupled with a space perfectly suited for their operations, solidified their decision.
Reflecting on the interior renovations, Brett shared, "The space itself was just perfect for our operations."
They made minor adjustments to ensure functionality while preserving the building's charm. "We did not have too many major changes, but we did have some doors from the sales room removed and put up walls."
Moreover, e-bikes offer a sustainable and eco-friendly alternative to traditional modes of transportation. By reducing reliance on cars, e-bikes play a vital role in promoting an active lifestyle while being reliable transportation. With Juiced Wheels leading the charge, Frenchtown is poised to become a greener and more bike-friendly community.
Juiced Wheels emphasizes the importance of test riding before making a purchase. "We highly recommend trying a bike out first—really feel the style and feel of the bike whenever possible," advised Mandy and Brett. Offering rentals and guided tours allows prospective buyers to experience e-bikes firsthand.
"Our guided tour option is a route to New Town on the paved path.”. The tours, designed to showcase e-bike capabilities, provide a glimpse into the riding experience while fostering community engagement.
Beyond sales, Juiced Wheels offers a comprehensive range of services, including repairs, rentals, and guided tours. "We will work and service most any e-bike as long as it is not homemade," said Brett, highlighting their commitment to supporting e-bike enthusiasts.
The benefits of e-biking extend beyond individual health to encompass social engagement and environmental sustainability. "E-Bikes allow you to go further with less exertion, take the hills with confidence, and get outside.” The shop's ethos aligns with promoting an active lifestyle while reducing carbon footprint.
Juiced Wheels' relocation to Frenchtown symbolizes a new chapter in their journey, dedicated to promoting cycling as an accessible and enjoyable activity. Whether you're a seasoned cyclist or new to biking, Juiced Wheels invites you to explore the thrill of e-biking in Frenchtown and beyond.
For more information on e-bike sales, services and tours, please visit: www.juicedwheels.com